Drive-In

180 Days of Change was UBER's initiative to address feedback and improve the driver experience. For Chapter 3: Flexibility we revamped a vintage movie theater for a 12h drive-in activation featuring the largest movie screen in the US. I designed the brand identity for this event and worked with production company Bynder to bring it to life. We painted the building and created new signage that the movie theater could still keep (and they did) after the activation was over.