Paid social
& Other work

Carvana

What?

I took visual elements of Carvana’s new brand identity & mantra (We Drive You Happy) to extend the brand in the 3D space.

PAID SOCIAL A/B TESTS

These Paid Social animations were delivered in batches on a short turnaround schedule as part of an A/B performance testing. We tested creative against one another taking into consideration different headlines, color, animation pace and number of transitions, and visual elements. One of these animations became a top performer and is still running several years later.

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